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First Responders Program

What is the GM First Responders Program?

GM Rewards those who serve others Your tireless dedication is worth so much. This program gives a special discount on eligible, new Chevrolet vehicles.

Who is eligible?

The GM First Responder Discount Program allows eligible paid or volunteer Firefighters, Police — including Police Officers, Sheriffs and Sheriff’s Deputies, Correctional Officers, State Troopers and Federal Law Enforcement Officers — EMTs/Paramedics, 911 Dispatchers and eligible Healthcare Professionals. Healthcare Professionals is a recent addition and are eligible through 6/30/2020. See a full list of eligible Healthcare professional positions at the U.S. Bureau of Labor Statistics.

What GM vehicles are eligible?

DeNooyer Chevrolet stock a large assortment of new and unused 2020 and 2019 GM cars; SUVs; crossovers; midsize, light-duty and HD pickup trucks; and passenger and cargo vans that are eligible for this program. Vehicle eligibility may change over time, so check before you buy.

Can I share my discount?

No, however, vehicles can be co-titled.

How do I use my discount?

First, make sure to tell your DeNooyer Chevrolet Sales Consultant about your potential eligibility as soon as you can. Second, go to and follow the directions below:

Firefighters, Police and EMTs/Paramedics: Visit to create an account, or if you already have one, log in with, and then on the GM First Responder Discount landing page click "Get Authorization Number."

911 Dispatchers and Healthcare Professionals: To use the discount, register or sign in. Once signed in, select "911 Dispatch and Health Care" from the Program menu. Then choose "Get Authorization Number" and follow the prompts. Print out your authorization number and take it, along with proof of eligibility (see below), to a participating GM Dealer to receive your vehicle discount.

Additional information can be found at or by talking with your DeNooyer Chevrolet Sales Consultant. Call us at 269-743-3428 for more information.

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DeNooyer Chevrolet 42.2667, -85.6626.